About Google My Business
In general,Google My Business increase chances of showing up finding business in
- Google’s Local Finder
- Google’s Local Pack
- Google Maps
- Organic Rankings for the client or customer who searches for their online needs.
The first important step in any SEO strategy is to claim and verify local businessGoogle My Business (GMB) listing.Qualifying local businessesclaimsfree listing on Google and can also include information about their company, like
- Phone Number
- Business Hours
- Types of Payments Accepted.
SEO is expensive, competitive, and hard.Google has added some best features to Google My Business, where most of the companies can take advantages to enhance your Google My Business listings. It helps to grab and attract all customers or clients (viewers) attention, which helps to increase how to rank in local search results.
When people do a search in Google, they will see a map and a list of the top three local listings that are closely, before they see any other results.In local searches, users get plenty of information. They can see both how other customers have rated each of them. For most customers, that’s enough information to make a decision.
For local businesses, making sure that your website is optimized for search engines, also making sure that your Google My Business Listing is optimized as much.
The first step is to set up your Google Business Listing, to get started, visitthe
Follow as given bellow:
- Now to set up (or claim) your Google My Business
- Go to Google’s My Business page and click “Start Now” in the upper left corner.
- Fill in every relevant field that Google offers.
- Make sure the profile is as complete as possible and that every piece of information is accurate.
- Choose a specific and meaningful Category.
- The category you choose will help Google decide which searches your local listing belongs in to.
- Have to choose from the list of available categories, can’t create your own.
- If there is no specific category that describes what your business is, settle on a more general one that still describes it accurately.
- Look for the most specific category available.
- A specific relevant category makes more likely to land you in the top three for relevant searches.
- Insert high quality resolution Images.
- Images help your listing to stand out and give potential customers an idea of what to expect.
- Make sure to use high quality images that make your business look good and show off your products.
- Consider hiring a Google approved photographer to create a 360 view virtual tour of your business for customers to get your business noticed and attracted.
- As per Google, listings, thosewho have a virtual tour and images generate twice as much interest as those without a virtual tour and photographs.
- Be sure that your Information matches everywhere.
- Google’s algorithm looks at consistency to verify the legitimacy of a listing on how it’s listed across different websites.
- Have a standard way to write your address, a common phone number to use, and make sure all your listings match to both each other and the information you provide on your website.
- Always try to work on getting your website listed in as many relevant directories as possible.
- Always use a Local Phone Number.
- To keep your phone number consistent between different listings, it is important to use a phone number with a local area code.
- Make sure the number used for your Google My Business listing is also displayed on your home page or landing page from which you link to your Google listing.
- By this Google will know you are actually local.
- Avoid Offensesincluding Penalty.
- Any thing you do to optimize your website or local listing will be insignificant, if you get a penalty.
- Google suspends or blocks business listings for a range of offenses if occur online.
- Avoid doing anything illegal that puts you at risk.
- Review Google’s guidelines for Google My Business listings to avoid offenses and penalty.
- Some of the main things to avoid are:
Don’t use a URL that redirects to your website’s URL, rather than the actual URL itself.
- Don’t try to awkwardly add keywords into your business name field.
- Don’t have multiple local listings for the same business location.
- Don’t use any address for your business that isn’t a physical office space where you meet with the customers.
- Try to always stay on the right side of Google.
- Encourage the Reviews.
- The local businesses listed in the map, of a local search usually have star Ratings next to their names.
- Google wants to provide the most useful information to its users.
- Users want and like to find the nearby business that seems the best.
- In both cases, it benefits your business to have a high star rating.
- Ask your satisfied customers to take a few minutes to give you a review on Google.
- Include a promotional material you put up in your store.
- A gentle reminder of how much it means for your business can make your satisfied customers to more likely to take the time and say a few good words about you.
- Make sure your Website and Content is optimized for search.
- Make sure that you:
- Incorporate exact relevant keywords into the Meta tags and copy on each page.
- Create content with a local focus.
- Add schema markup to your website.
- Look for local linking opportunities for your website.
- Take the time to properly optimize your Google My Business
- A strong website that is optimized for both your customers and search engines will be much more likely to make it into the list of the top three in a local Google search.
- The more interaction, the better your chances of ranking higher in the local three-pack and organic rankings in general.