Certification in Search Engine Marketing & Optimization

Become a Certified Search Marketing Professional

Learn Paid Advertising, SEO or Search Engine Optimization & Google Analytics all in one course.

This specialized online digital marketing course covers SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising modules. You learn to design powerful and dynamic digital strategies. The modules are building blocks – of knowledge, of your vision, of the leading Search Marketing Professional.

This global certification is awarded by Digital Marketing Institute and is developed in association with executives from top companies around the world. DMI has unique collaboration through the Global Industry Advisory Champions with educators, industry and influencers to ensure current and future trends.
Become a DMI Specialist in Search Marketing

Who is it for?

    Sales Professionals / Team Leaders
    Marketing Professionals / Managers
    Business Consultants / Developers
    Advertising Professionals
    Optimization Professional
    Professionals who would like to shift their career or enhance their marketing knowledge in search marketing.
digital marketing training in dubai

What You will Learn?

Program learning outcomes and content of the certified search marketing specialist program.

Introduction to Search Marketing

google search
It’s an art to make a timely and welcome appearance look effortless, and you’re going to need lots of key concepts, tools and tricks. You will learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales. Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better.

SEO Set up

google search
The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.

SEO or Search Engine Optimization

google search
SEO content is online content designed to rank in search engines (like Google). Also, content written for SEO is typically optimized around a specific keyword. How important is Context? How important is relevance? Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen: Content that speaks to your audience. How SEO and content marketing work together as a team Tools and techniques of on-page optimization. How to engage more across the various digital marketing channels Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities.
google search

SEO Workshop

You will get to know the technology behind SEO. Here you will learn: How to tighten the technical side of the SEO and sharpen your on-page optimization Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. Learn more on how to build and maintain backlinks on your website How these tricks and tools enable bigger, better, more ambitious strategy

Pay per click or Paid Ads

Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.

Display Advertising

google search
That means banners, text ads, video, flash, audio and more. Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about them:.

Analytics with Google Analytics

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyse data for your business in one place, Imagine if you had a superpower to know the market, audience, need of the hour etc. You will get the superpower abilities granted to you by Google Analytics. This superpower is akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.

Strategy & Planning


So now you have tools, techniques, practices, superpowers and more tools. You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?

DMI Exam Details:

The Exam is conducted globally in Pearson VUE Test centers by The
Exam Structure: Computer based MCQ type
Online Exam Application: Pearson VUE test center
Exam Duration: 2 Hours

Upcoming Search Marketing Course in Dubai

Training Type Start Date
Classroom (Suspended due to COVID-19) NA

Live Instructor-Led Online 03 Apr 2020

Course Highlights

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)


Frequently asked questions about our Search Marketing Specialist Program

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Search Marketing Course.

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

    Classroom Training (Regular and Fastrack)

    Live Instructor Led Online Training (Online)

    VIDEO Training (Online)

All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.

Want to learn Search Marketing

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