Certification in Digital & Social Selling

Become a Social Selling Pro

Learn the social selling tools & techniques

You get the Ideas and tools to enhance you to become a leading in this digital world. You can design powerful and dynamic digital strategies. See it manifest into real world, business changing action. The modules are building blocks of knowledge, of your vision, of the leading Social Selling Program.

This global certification is awarded by Digital Marketing Institute and is developed in association with executives from top companies around the world. DMI has unique collaboration through the Global Industry Advisory Champions with educators, industry and influencers to ensure current and future trends.
Become a DMI Specialist in Social Selling

Who is it for?

    Entrepreneurs
    Sales Professionals / Team Leaders
    Marketing Professionals / Managers
    Business Consultants / Developers
    Advertising Professionals
    Optimization Professional
    Professionals who would like to shift their career or enhance their marketing knowledge in Social Selling.
digital marketing training in dubai

What You will Learn?

Program learning outcomes and content of the certified Social Selling specialist program.

What is Social Selling

This module will cover how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means new and awesome selling potential in markets you have yet to tap. Learn how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to integrate digital sales tools, what is social selling, stages of the sale and how ROI tots up (nicely) in this dynamic new world.

The Art of Targeting

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Now close your eyes and imagine your perfect target. Who are they? How do they think and what kind of virtual haunts do they hang out in? We’re going to give you the tools to find them – lots and lots of them and you may also need to do a little work on yourself. It’s about relevancy and context, putting your brand out there at the right time and place so that you catch their eye. And then, the personal touch. Because connection is even more important on digital, not less. In this module you pick up vital and breath-taking techniques to reach across the internet, connect and keep the love alive with your customer. Craft and refine target personae’s – know thy target Use social intelligence and social listening (sounds delightfully sinister but isn’t) to monitor online interactions and behaviour. Know thy industry Use research and even more social intelligence to help you show up at the righttime, say the right sweet somethings and follow through with a personalized service. It’s about context. And it also helps to know thyself

Tools of Attraction

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Here is the fun part. Out here as well context and relevance are the names of the game. This is where we teach you techniques to make sure you show up in your target’s social feeds and pop high in search results. Of course, your ideal target is a smart and interesting human being. So you can anticipate their need for informative, educational social content and make a subtle brand appearance at just the right moment (smooth, eh?). Create and curate content for social selling and give your brainchildren the best chance out there in the world by choosing the right platform for them. Oh and let us not forget the power of community. Go build a network of buyers who just love your work. And then, finally, do everything you’ve done again – only better – thanks to an analysis of content engagement. Consider yourself hot.
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Increasing Engagement

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More deep psyche work here. We look closely at the needs and motivations of buyers so that you can add more value with content which truly means and speaks to them. Make them feel understood; make them feel known. (And they will indeed be known by you, as you will have been applying your bag of digital super-tricks to pick up valuable info about their hangouts, interests and behaviour). Curate content that they desire to see. Analyse how best to satisfy. Build a lasting rapport. Build trust. And mean it.

Closing and Retaining

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Here’s the tricky part. In a process akin to alchemy, you transform hope and dreams (yours and theirs) into cool, hard coinage. Of course, this very special moment can be tricky. And is once ever enough? You will learn how to keep building that buyer community and use social to engage and convert more with a whole cloudful of clever digital tools and techniques. Work on when to up-sell and cross-sell via tools and platforms. Leave your customers happy, and excited about their new relationship with you. And as ever, do showcase on what you’ve done (with analytics and measurement tools comes self-knowledge).

DMI Exam Details:

The Exam is conducted globally in Pearson Vue Test centers by The Digital Marketing Institute.
Exam Structure: Computer based MCQ type
Online Exam Application: Pearson VUE test centre
Exam Duration: 2 Hours

Upcoming Social Selling Course in Dubai

Training Type Start Date
Classroom (Suspended due to COVID-19) NA

Live Instructor-Led Online 03 Apr 2020

Course Highlights

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)

FAQs

Frequently asked questions about our Social Selling Specialist Program

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Social Selling Course.

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

    Classroom Training (Regular and Fastrack)

    Live Instructor Led Online Training (Online)

    VIDEO Training (Online)

All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.

Want to learn Social Selling skills

Become a Social Selling Expert with the global specialist certification from DMI

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