Why Digital Marketing?

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you to enhance your marketing skills. Digital Marketing course, delivered 100% online, allows you to learn the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, analytics, mobile marketing and much more.

With our enthusiastic interactive learning system, you’ll learn in handy bite sized sections, while quizzes and practical exercises bring your learning to life. Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. By offering in-demand digital marketing and selling skills they help professionals stand out from the crowd. The Digital Marketing Institute sets the global standard in digital marketing and selling certification. Start your digital journey with us today.

digital marketing training in dubai

Who Can Take the Course?

This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.

    Traditional Marketers and Marketing Executives who want to play a bigger, sharper game.
    Graduates with no plan to wait around or looking to add in demand skills
    Marketing Managers / Executives
    Small Business owners who may or may not want to stay small
    Professionals at all the levels
    Entrepreneurs who want to be more entrepreneurial

Objective of this course and Outcome

    Introduction to Digital Marketing
    Social Media Marketing
    Search Engine Optimization (SEO)
    Paid Search (PPC) using Google Ads
    Content Marketing
    Display and Video Advertising
    Email Marketing
    Website Optimization
    Analytics with Google Analytics
    Digital Marketing Strategy

Introduction

Where does the market stand with regards to Digital Marketing?
What’s the best way to get in front of potential customers?
Different ways to enhance your skills to gain more customers.
Combining Traditional and Digital marketing techniques
Enhance inbound and outbound marketing
Master the fundamentals of Digital Marketing

    Principles of Digital Marketing
    Developing Objectives
    Connecting with the Customer
    Digital Research
    Cultural Research

Upcoming Digital Marketing Pro Course in Dubai

Training Type Start Date
Classroom (Suspended due to COVID-19) NA

Live Instructor-Led Online 29 May 2020

google search
Content marketing is all about storytelling, and humans have told stories for as long as they could speak. Content marketing has a personal connect and yet data driven. In this module you will learn how to connect with people with the right channels whilst you get to see what is working

    Attract attention and generate leads
    Expand their customer base
    Generate or increase online sales
    Increase brand awareness or credibility
    Engage an online community of users
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Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat

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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

    SEO Objectives
    Keyword Search
    Organize site hierarchy
    Optimize your content
    On Page Optimization
    Mobile-friendly Site
    Measure SEO results
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In Paid Search you will get to learn how Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand)

    Essentials of Paid Search
    Managing Search Campaign
    Measure Paid search campaign
    Google Add paid search campaign
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Digital and Video advertising will help you run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.

    Essentials of Video advertising
    Running Campaigns
    Measure
    Optimization
    Effective use of YouTube
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales. Email marketing will equip you with essential knowledge required for Email marketing and how to optimize your content

    Fundamentals of Email Marketing
    Designing Email content
    Strategize
    Effective Email Campaign
    Automation
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Website optimization will make you understand it’s important because it helps website visitors be more successful with their visits to your website. This is done through conversion rate optimization, which is focused on systematically a/b testing different parts of your website to increase this conversion rate

    Optimize Website for Search Engines
    Designing Content
    Measure Results
    Determine conversation to improve
    Create Variations
google search
Analytics will help you understand the site and app users to better check the performance of your marketing, content, products, and more. How to make use of important information, numbers and statistics that you need to maximize a website’s performance

    Google Analytics Interface
    Reports
    Campaign and Conversion Tracking
    Settings goals
    Tracking online campaigns
google search
It will help you understand marketing strategy plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

    Fundamentals of Digital Marketing Strategy
    How to Communicate a strategy
    Research
    Execute
    Objectives and KPIs

Job Roles in the Market

After completing the Digital Marketing Program, you will be equipped to take on a variety of marketing positions including:

    Digital Marketing Executive
    Content Marketing Executive
    Social Media Manager
    Search Marketing Executive
    Integrated Marketing Executive
    Channel Marketing Executive
    Digital Media Executive

Exam Details:

Exam Structure – Computer based MCQ type
Online Exam Application: Pearson VUE test centre
Exam Duration: 3 Hours

Course Highlights

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)

FAQs

Frequently asked questions about our Certified Digital Marketing Professional Program

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Certified Digital Marketing Professional Course.

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

    Classroom Training (Regular and Fastrack)

    Live Instructor Led Online Training (Online)

    VIDEO Training (Online)

All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.

Want to learn Certified Digital Marketing Professional skills

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