Why Digital Marketing?
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing program is perfect for you to enhance your marketing skills. Digital Marketing course, delivered 100% online, allows you to learn the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, analytics, mobile marketing and much more.
With our enthusiastic interactive learning system, you’ll learn in handy bite sized sections, while quizzes and practical exercises bring your learning to life. Digital Marketing Institute has made it their mission to transform the skills and knowledge of digital professionals on a global scale. By offering in-demand digital marketing and selling skills they help professionals stand out from the crowd. The Digital Marketing Institute sets the global standard in digital marketing and selling certification. Start your digital journey with us today.
Who Can Take the Course?
This program is designed for the beginners in the marketing field, marketing professional or entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing this program will establish your basics & enhance your hands-on Digital Marketing knowledge.
Traditional Marketers and Marketing Executives who want to play a bigger, sharper game.
Graduates with no plan to wait around or looking to add in demand skills
Marketing Managers / Executives
Small Business owners who may or may not want to stay small
Professionals at all the levels
Entrepreneurs who want to be more entrepreneurial
Objective of this course and Outcome
Introduction to Digital Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Analytics with Google Analytics
Digital Marketing Strategy
Where does the market stand with regards to Digital Marketing?
What’s the best way to get in front of potential customers?
Different ways to enhance your skills to gain more customers.
Combining Traditional and Digital marketing techniques
Enhance inbound and outbound marketing
Master the fundamentals of Digital Marketing
Principles of Digital Marketing
Connecting with the Customer
Upcoming Digital Marketing Pro Course in Dubai
|Training Type||Start Date|
|Classroom (Suspended due to COVID-19)||NA||
|Live Instructor-Led Online||29 May 2020||
Content marketing is all about storytelling, and humans have told stories for as long as they could speak. Content marketing has a personal connect and yet data driven. In this module you will learn how to connect with people with the right channels whilst you get to see what is working
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility
Engage an online community of users
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
Organize site hierarchy
Optimize your content
On Page Optimization
Measure SEO results
In Paid Search you will get to learn how Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand)
Essentials of Paid Search
Managing Search Campaign
Measure Paid search campaign
Google Add paid search campaign
Digital and Video advertising will help you run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.
Essentials of Video advertising
Effective use of YouTube
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales. Email marketing will equip you with essential knowledge required for Email marketing and how to optimize your content
Fundamentals of Email Marketing
Designing Email content
Effective Email Campaign
Website optimization will make you understand it’s important because it helps website visitors be more successful with their visits to your website. This is done through conversion rate optimization, which is focused on systematically a/b testing different parts of your website to increase this conversion rate
Optimize Website for Search Engines
Determine conversation to improve
Analytics will help you understand the site and app users to better check the performance of your marketing, content, products, and more. How to make use of important information, numbers and statistics that you need to maximize a website’s performance
Google Analytics Interface
Campaign and Conversion Tracking
Tracking online campaigns
It will help you understand marketing strategy plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.
Fundamentals of Digital Marketing Strategy
How to Communicate a strategy
Objectives and KPIs
Job Roles in the Market
After completing the Digital Marketing Program, you will be equipped to take on a variety of marketing positions including:
Digital Marketing Executive
Content Marketing Executive
Social Media Manager
Search Marketing Executive
Integrated Marketing Executive
Channel Marketing Executive
Digital Media Executive
Exam Structure – Computer based MCQ type
Online Exam Application: Pearson VUE test centre
Exam Duration: 3 Hours
Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.
A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.
You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Certified Digital Marketing Professional Course.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.
Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.
We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.
- Classroom Training (Regular and Fastrack)
Live Instructor Led Online Training (Online)
VIDEO Training (Online)
All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.