Learn digital communications, analytics, marketing automation, budget & strategy formulation and a lot more
This specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. The DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a Member and connect to the industry and white-hot opportunities. With right strategy and planning, you can drastically reduce spend and increase value from your marketing.
This global certification is awarded by Digital Marketing Institute and is developed in association with executives from top companies around the world. DMI has unique collaboration through the Global Industry Advisory Champions with educators, industry and influencers to ensure current and future trends. Become a DMI Specialist in Digital Media
Who is it for?
Professionals involved in digital strategy & planning.
Anyone involved in marketing and advertising campaigns.
Social Media Managers & Digital Marketers.
Marketing Managers, Sales Managers, Team leaders , Business Consultants Staff.
Business Owners want to grow their business the digital way.
Professionals who are involved in the design, performance or online marketing.
Fresh Marketing graduates looking to add in-demand skills.
Professionals who would like to shift their career or enhance their marketing knowledge in Digital Media.
What You will Learn?
Program learning outcomes and content of the certified digital marketing specialist program.
We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.
The fundamental concepts underpinning the DMI 3i Methodology Key components in an effective digital strategy The how-to’s of business strategy development Strategic management, a long-sighted look at lasting, growing success.
Let us pause for a moment to appreciate the great, world-changing tradition of our discipline. Classics never go out of style. The value proposition has held its value through the decades. Knowing thy audience (research) is still the challenge of a marketer’s lifetime. The classic marketing mix, the customer journey, communications and creative planning, media strategy and amplifying brand performance are here to stay too. However, along came digital. And it changed everything. How we read, shop, watch movies, date, cook. Our behaviour and lifestyles have been warped around the wondrous possibilities granted to us by tech. Decision-making is not the same. This is what we talk about when we talk about disruption. And it’s thrilling. In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.
We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning improving ROI understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy
Facebook, LinkedIn, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see
Automation doesn’t beat inspiration but it sure makes a marketer’s life easier and more exciting. Here is superpower, working quietly and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Key concepts in marketing automation for generating, managing and nurturing leads Communications – automated, yet still true and relevant Automation data to analyse and report on leads.
Money makes marketing go round. But value is where its at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: Key factors to consider when planning a marketing budget setting that marketing budget How to monitor and optimize a budget during campaign execution The human element. Recruit, train and keep top people
Anything with ‘big’ in the title has got be fascinating, right? If a shade evil? Not so. Let’s change evil to effective because what we have here is a vault of compelling human behaviour. All of humanity is in the data. What is deep and dark, frivolous, light, banal and extraordinary? The secrets of the human heart and existence. And this is great. But the challenge is to turn this vault of humanity into meaning – commercial meaning. But fear not, we’ve got some ideas and practices around that, and they shall be effective. The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly.
As stated above, we are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of.
By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.
DMI Exam Details:
The Exam is conducted globally in Pearson VUE Test centers by The Digital Exam Structure: Computer based MCQ type Online Exam Application: Pearson VUE test center Exam Duration: 2 Hours
Upcoming Digital Marketing Course in Dubai
Classroom (Suspended due to COVID-19)
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Live Instructor-Led Online
03 Apr 2020
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Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career. Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward. Industry focused course content
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The latest content and toolkits to always keep you in the game. Vibrant connected community
Connect and join over 55k global members in the DMI Network. Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game. Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.