Learn how to leverage social marketing channels covering Facebook, LinkedIn, Snapchat, YouTube and Instagram.
You get the Ideas and tools to enhance you to become a leading in this digital world. You can design powerful and dynamic digital strategies. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Social Media Marketing Certification.
This global certification is awarded by Digital Marketing Institute and is developed in association with executives from top companies around the world. DMI has unique collaboration through the Global Industry Advisory Champions with educators, industry and influencers to ensure current and future trends. Become a DMI Specialist in Social Media
Who is it for?
Social media representatives.
Enthusiasts to learn Social media
Enthusiasts looking for a career change
Those who realize specialization gives you a real, sharp, tangible competitive edge-with which to slice through the competition.
What You will Learn?
Program learning outcomes and content of the certified social media marketing specialist program.
Social Research is a method used by social scientists and researchers to learn about people and societies so that they can design products/services that cater to various needs of the people. Do you know your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating.
This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format. Humans of Everywhere can’t get enough content – so a good content means world-size opportunities.
It’s important to know, what do your peeps want to see and share? Once upon a time, putting the right content before the right eyeballs at the right time was a digital game of ‘pin the tail on the donkey’. In today’s generation, we have sleek and powerful content management functions to target, select your platform and make use of social listening (which sounds delightfully sinister but isn’t) and competitor analysis.
This module covers key considerations, the different content formats on the platforms (a ‘story’ isn’t something you merely tell nowadays), the awesome power and practice of scheduling content and how to tie it all together with the mother of all strategies.
Content outreach is how you make contacts and get them to share and promote your content. There are a few kinds of content outreach to be aware of and your content seeds must be scattered widely, yet carefully – so that they fall on fertile minds. From these humble seeds, fantastical money trees shall bloom.
Content seeding is an oh-so-clever way to squeeze every last drop of effectiveness out of your content. It’s all about how relevant you are. Scatter your brand messages in the places where your audience are likely to be.
Choose canny paid promotion, and influencers with true influence. Watch as your pertinent, entertaining, heart-warming or slick content or brand message grows legs of its own and flies around on invisible wings. Measure your success, then rinse and repeat – only better – because now you have all the tools and skills you need to build a titanium strategy from which to scatter your super-seeds.
A Facebook page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Facebook is the behemoth of community building so the opportunities here are biblical in scale. This module helps you:
Understand the enduring appealing of this great big, sprawling original, set up a Facebook Business page and build a community around it, unleash the potential of the platform feature, create compelling Facebook ads and ensure the come before the right eyeballs thanks to a canny mix of targeting strategies, learn all about KPI monitoring, ongoing measurement, reach up to 1.6 billion human beings on any given day.
Twitter is a different animal – less community, more punch. It’s also surprisingly young and ever-so-slightly more male. The media is the message (think about it). Twitter literally challenges you to be ‘more clever’, and this module shows you how. We cover:
What a winning Twitter account looks and acts like is how to use Twitter Ads Manager the right Twitter Ad format for your campaign using Twitter Analytics for even more cleverness how to create more Twitterish content – snappy, sharp, shareable and short. Because Twitter doesn’t suffer fools.
This one is all about slick and effortless professionalism. Learn how to use features such as Company pages and Showcase pages, to create an exemplary presence for your company – and gain a deep understanding of what that means in this context.
Here you encounter ad formats such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. It’s a bit like wearing smart casual.
Tonally, it’s a balancing act, kind of trickier than you might think. Too formal and 2009 will come to drag you back. Too casual and you don’t get it. But do LinkedIn well and your competitors shall be painfully outclassed. You’ve got this – because we have.
And now for something young and cool, where product placement is as easy and seamless as 20 minutes of unplanned scrolling. Behold Instagram, behemoth of the future, and Snapchat, home of the youth.
The module gives you a deep understanding of how these platforms work (faster, more visual), how to make your brand work in these very different spaces and why you need this great spread of messaging across the platforms. Create a go-to Insta account. Work those tricky Snap features. Strategize, advertise and optimise. And learn how here too analytics equals #superpowers.
YouTube is one platform everyone is on these days. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees.
This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise.
One of the most interesting dynamics of social media is how it manages to be collective – the great big bee brain containing the thoughts of billions – yet also personal (it’s about what I ‘like’) and actually kind of intimate (my platform in my own time).
This leaves miles of scope for that important personal interaction, and social customer service is your opportunity that to shine bright like a digital diamond. This module shows you which platforms do service best and how.
It’s about happiness – best practice in how to measure your customers’; how to train happiness-inducing social customer service agents, and how to build and run online support communities that are make people happy. You also get to evaluate your performance and how to make Peer-to-Peer (P2P) communities (where consumers rate your offering) happy too. This is human values dressed up as tech.
You’ve got skills, tools, followers, know-how, tech, savvy, smarts and big ideas. Now learn to tie it all together with cutting-edge strategy, the visionary stuff, as practiced by the world’s leading brands on social. And work out how your wild and responsive social offering sits with – or carries – the rest of your marketing mix.
Here we look at research – owned, accessed, desk and audience research – because knowledge is razor sharp and super-specific these days. Work the silent superpower of deep social listening. Set actionable objectives and KPIs. Turn your plan into a vast, fast-unfolding and hyper-responsive reality. Make it happen and then make it happen better with analytics and measurement tools. You a now a true player of the game. Choose your prize and win it.
DMI Exam Details:
The Exam is conducted globally in Pearson VUE Test centers by The Digital Marketing Institute. Exam Structure: Computer based MCQ type Online Exam Application: Pearson VUE test center Exam Duration: 2 Hours
Upcoming Social Media Marketing Course in Dubai
Classroom (Suspended due to COVID-19)
Submit your Enquiry!
Live Instructor-Led Online
03 Apr 2020
Submit your Enquiry!
Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career. Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward. Industry focused course content
Get the latest up to date courseware via our learning experience platform. Toolkits & Premium Content
The latest content and toolkits to always keep you in the game. Vibrant connected community
Connect and join over 55k global members in the DMI Network. Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game. Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.