Certified Digital Marketing Master
Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.Digital marketing is the exciting game the whole worlds wants to play. But what if you want more? To take the game to places yet unseen? To own it. This dynamic MSc Masters in Digital Marketing two year distance learning program gives you the deep understanding, skills and specialist knowledge to master the game, plus DMI Membership which means access to white-hot industry insights and opportunities. Become an expert’s expert.
Who can attend?
Marketers and business leaders from around the globe are eager to embrace new strategies that leverage digital. It’s a topic with global appeal. That is reflected in the participant profile.
Sharp and experienced marketing and business professionals who know their worth and want to communicate it to the word.
Small business owners who may or may not want to stay small.
Any person who would like to increase their digital marketing knowledge base in this area.
What Will I Learn?
This course is about exploring the edge. Advanced skills, specialist knowledge and strategies. Critical thinking. How to meet any challenge the game throws up and more. The modules are building blocks – of the game, of your career, of the brand new expert’s expert that is you. Here is what you need to know about the MSc Digital Marketing Masters:
Communications & Consumer
Most consumers are bombarded with communication throughout their day, whether from a radio or non-stop billboards along Interstate highways. Even performing Internet searches for work or school doesn’t insulate them from paid communication. This consistent exposure creates awareness, even if it’s not conscious. This module is about strategic management as art form.
How to make your digital strategy watertight so it holds up beautifully under boardroom scrutiny and out in the real world as it manifests across platforms. It all starts with solid development and planning. Then how to identify the right channels for your brand – who are you speaking to? How do you speak to them? How do these people think, feel and behave in life and online? We take that timeless and priceless marketing classic, the value proposition, and show how it works in this wild new landscape (as brilliantly as ever, with a little inspired translation).
Social Media Marketing
Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyse its reach, engagement, and sales on social media with an analytics tool (social media analytics). It’s called social media and you want in. And if you’re already there, you want more in.
Influence is not a subtle thing you do from the shadows anymore. It’s not even an artform, it’s a science. There is a world of white-hot thought, insight and practice to help you get inside the conversation around your industry and your brand and lead it where you need it to go. But first go deep inside the minds you want to reach. Explore the networks, find your people and learn how to speak their digital language. We teach creative social media strategies. We teach how to implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and more. But really, we teach how to connect, engage, delight, amuse, make people aware. How to make people feel warm, cool and happy.
Search marketing is another mighty and undying module of influence and power. Just ask 90% of people who search info and alternatives before purchase. The search engine is the oracle.
Of course, we’ve got a whole bag of tricks and power tools to make the oracle work in your brand’s favour. This module will give you the full low down on Pay-Per-Click advertising (PPC). Also learn how to do a search engine optimization audit and whip up a suitably dynamic and responsive strategy. Acquire the all-seeing, all knowing godlike powers of web analytics – and use that knowledge to create super-campaigns and search marketing plans that convert users into consumers and consumers into cash. When the oracle speaks, it shall speak your brand’s name
eCommerce & Email
Ecommerce email marketing is the art and science of using email to generate sales for your store. It can be simple, such as sending an email to people who abandon their shopping carts. Or complex, like having numerous campaigns that work together synergistically to multiply sales exponentially.This module teaches the true nuts and bolts of digital selling and how to stay in a happy relationship with your very desirable customers.
How the consumer journey works. How to bring the right people to your eCommerce website and ensure that what they feel there is warmth and seamlessness, smooth, effortless and satisfying journey towards purchase, created with the invisible yet awesome superpowers of Customer Relationship Management (CRM) systems and pinpoint analytics.
Information are available on the go.Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Nearly 60% of us are also use our phones to search before purchasing (is that all?), so mobile marketing is a hot opportunity. And a fascinating, growing one – phones are all about power, connectivity and decision-making on the fly.
This module helps you identify opportunities for new-fangled apps, games and in-game advertising and of course, a staggering range of messaging platforms on which to reach your audience on their virtual turf. It’s all about context. How we use our phones and when. Our time-killing moments, our down-time behaviours.
Digital Strategy & Planning
Module Info & Overview
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We saw planning as artform, stripped back, stark and aspirational. This time round, you are equipped with a full set of superpowers to flesh out those bare bones. Knowing now what these incredible superpowers can do, your ambition may be far bigger, and it will certainly be more actionable.
That’s because you are now a brand new, fresh and eager digital strategist. In this final section we pull together all the many strands, streams and practices of your new discipline with some big picture thinking. Explore big data, analytics, machine learning and AI. Reframe social media as a customer service channel.
Upcoming MSc Masters in Digital Marketing Course in Dubai
|Training Type||Start Date|
|Classroom (Suspended due to COVID-19)||NA||
|Live Instructor-Led Online||22 May 2020||
Exam Structure – Computer based MCQ type
Online Exam Application: Pearson VUE test centre
Exam Duration: 3 Hours
Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.
A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.
You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Masters Course.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.
Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.
We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.
- Classroom Training (Regular and Fastrack)
Live Instructor Led Online Training (Online)
VIDEO Training (Online)
All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.