Postgraduate Diploma in Digital Marketing

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision of your future self. Here is what you need to know:

Who can attend?

• Fresh Graduates ,
• Small Business Owners who want to take their business to next level,
• Senior Marketing Managers / Marketing Managers,
• Who want to upgrade their career in Digital Marketing?
• Traditional Marketing Managers who want to enhance their marketing skills,
• IT Manager

digital marketing training in dubai
google search
Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
• Thinking Strategically
• Building Effective Teams
• Dealing with Conflicts and Crises
• Persuading and Influencing

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
• Traditional Communications
• Marketing Automation
• Budget and Resourcing
• Big Data & Analytics
• Strategy Formulation and Plan
• Digital Communications & Channels

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
• Website Optimization
• UX Research & Design
• E-Commerce Strategy
• Applied E-Commerce
• Graphic Design Essentials for Marketers
• CX Essentials

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
SEO Setup & Content SEO Workshop Paid Search & Display Advertising Analytics with Google Analytics Email Marketing Strategy Applied Email Marketing

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
• Social Research
• Content Creation & Outreach
• Facebook, Twitter, LinkedIn
• Instagram & Snapchat
• YouTube & Social Video
• Social Customer Service
• Strategy & Planning

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
• Fundamentals of Social Selling
• Finding & Targeting Prospects
• Attracting Customers
• Closing & Retaining
• Increasing Engagement

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
• Project Planning
• Creativity Skills
• Personal Skills
• Working with Others

google search
Analytics will help you understand the site and app users to better check the performance of your marketing, content, products, and more. How to make use of important information, numbers and statistics that you need to maximize a website’s performance

    Google Analytics Interface
    Reports
    Campaign and Conversion Tracking
    Settings goals
    Tracking online campaigns
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It will help you understand marketing strategy plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.

    Fundamentals of Digital Marketing Strategy
    How to Communicate a strategy
    Research
    Execute
    Objectives and KPIs

Upcoming Digital Marketing Course in Dubai

Training Type Start Date
Classroom (Suspended due to COVID-19) NA

Live Instructor-Led Online 22 May 2020

Benefits of Postgraduate Diploma in Digital Marketing

• Upgrade your present career to most demanding Digital Marketing
• Add on qualification and highly recognized
• Gain specialized knowledge
• Over 80% of the DMI’s Postgraduate Diploma in Digital Marketing students have realized their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
• Better job prospect
• Take your Business to new heights

To do this course need to have Digital Marketing background.

Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this qualification come from a wide range of sectors, including:
• Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
• Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
• Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation
• Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
• CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization

Course Highlights

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
Globally recognized Certification
A globally recognized digital marketing certification to move you & your career forward.
Industry focused course content
Get the latest up to date courseware via our learning experience platform.
Toolkits & Premium Content
The latest content and toolkits to always keep you in the game.
Vibrant connected community
Connect and join over 55k global members in the DMI Network.
Maintain your Status and Skills year-on-year
Continuous professional development guaranteed, keeping you in the game.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)

FAQs

Frequently asked questions about our Postgraduate Diploma Program

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Postgraduate Diploma Course.

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.

We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.

    Classroom Training (Regular and Fastrack)

    Live Instructor Led Online Training (Online)

    VIDEO Training (Online)

All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.

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