Search Engine Optimization (SEO)

SEO

SEO [Search Engine Optimization] is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective. With the increasing competition among companies on the internet, it is with the help of SEO that a company can gain a competitive edge.

SEO involves a set of practices used to improve the ranking or visibility of a website on search engines like Google, Bing, Yahoo, etc. SEO involves a number of aspects like on-page optimization, off-page optimization, etc. which an SEO professional targets to improve the ranking of a website and get more visitors on the website.

SEO is vital for running the business by cutting through all the noises and clutters of the online marketplaces. Besides this, SEO is also considered to be a reliable and steady industry, from the job seekers’ point of view, as it offers a plethora of job and career opportunities in fields like SEO, Social Media, Digital Marketing and the e-Commerce sector.

SEO Outline:

Introduction to SEO
HTML Structure, Semantic Errors and Validation
Landing Page SEO
Blogging and SEO
WordPress Optimization
Competition Inbound Link Analysis
Anatomy of Websites
Factors that influence SERP Rankings
SERP Elements
How Crawler Search Engines Work
Plagiarism Considerations
Content Marketing Basics
Writing Impressive Titles
Writing Professional Meta Descriptions
URL Dos & Don’ts
Types of Queries

Learning Outcomes:

The mechanics behind SEO
Evaluate and improve your website’s SEO
Build backlinks to your website at scale to increase your website’s visibility on the search engine results page
Use insights from keyword research and reporting to improve your search performance
Website architecture and navigation
Understanding the search console reports
Planning and executing an inbound linking campaign
Tools and tips to measure SEO performance
Evaluate and improve your website’s SEO
Use insights from keyword research and reporting to improve your search performance

Program duration:

4 to 6 Hours

Who should attend?

Working Professionals.
Branding / Sales / Marketing Professionals.
Entrepreneurs / Business Owners
Website Owners
Content Creator
Startups.
In-house digital marketers
Bloggers & marketing agencies who aim to get a higher ranking in SEO specially Google and attract website leads organically.
Students.