SEO [Search Engine Optimization] is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective. With the increasing competition among companies on the internet, it is with the help of SEO that a company can gain a competitive edge.
SEO involves a set of practices used to improve the ranking or visibility of a website on search engines like Google, Bing, Yahoo, etc. SEO involves a number of aspects like on-page optimization, off-page optimization, etc. which an SEO professional targets to improve the ranking of a website and get more visitors on the website.
SEO is vital for running the business by cutting through all the noises and clutters of the online marketplaces. Besides this, SEO is also considered to be a reliable and steady industry, from the job seekers’ point of view, as it offers a plethora of job and career opportunities in fields like SEO, Social Media, Digital Marketing and the e-Commerce sector.
- Introduction to SEO
- HTML Structure, Semantic Errors and Validation
- Landing Page SEO
- Blogging and SEO
- WordPress Optimization
- Competition Inbound Link Analysis
- Anatomy of Websites
- Factors that influence SERP Rankings
- SERP Elements
- How Crawler Search Engines Work
- Plagiarism Considerations
- Content Marketing Basics
- Writing Impressive Titles
- Writing Professional Meta Descriptions
- URL Dos & Don’ts
- Types of Queries
Who should attend?
- Working Professionals.
- Branding / Sales / Marketing Professionals.
- Entrepreneurs / Business Owners
- Website Owners
- Content Creator
- In-house digital marketers
- Bloggers & marketing agencies who aim to get a higher ranking in SEO specially Google and attract website leads organically.
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