About Email Marketing

Email Marketing means the use of email to grow good relationships with potential customers or clients. Email marketing is one section of Digital Marketing, which encloses online marketing via websites, social media, blogs, etc. Basically the use of email is to promote products and services to customers after sale. Email Marketing is a structure of Direct Marketing that uses Electronic Mail service as a means of communicating commercial or business messages to a customers or clients.Email should also be optimized for mobile usage according to statistics as in today’s trend people uses their smartphone always due to this over half of emails are opened on mobile devices.

Personalizing Email Marketing

Here you can target particular groups of customers or individuals. Offering them special deals on products and services for customer’s in any good special occasional days. Email Marketing helps business by developing and maintaining a relationship with customers over time that probablygive results in increased sales and increased customer’s satisfaction and loyalty.

Email Marketing Advantages

Emailing is an economical way to advertise your company and its products and services compared to many other types of marketing. It is also extremely easy to set up and track an email marketing campaign, making it a very obtainable type of marketing for small businesses.The two big advantages of email marketing are Price and Simplicity.Newsletters can be sent to the email listto your valued potential customers by providing them with news updates about your company, upcoming events or special offers and also reminding them about your business exists and it is time for them to have another visit to your site.Email Marketing is a very flexible medium. Formats range from simple text to HTML & rich media. Through efficient use of email marketing, you can hold on to current customers while also targeting new markets. Can easily monitor how effective is a marketing campaign, and notice that your return on investment is significantly higher than with other marketing campaigns.

Email Marketing Disadvantages

  • Email can be categorized as spam. Viewer’s inboxes get both solicited and unsolicited emails. Many email servers have filters in place to cut down as many unwanted emails. Viewers can also adjust their email filters to their own requirements. This could result theunwanted email to land into a spam folder and never gets viewed.
  • Email marketing requires constant adjust to keep the viewers engaged. The marketer should work to maintain a level of engagement to keep the viewer from unsubscribing. Another thing to work on is to carefully work the email marketing to look exactly as the viewer’s visualize it.

Email Marketing Purposes

Email has become a very in demand form of communication in business world. The purpose of email marketing is to reach customers fast and increase business instantly. As a part of marketing strategy, the purpose of email can like –

  • Frequently and easily share business oriented information with customers
  • Be used to accumulate more marketing data
  • Be smart to know based on customer’s needs and preferences

Email marketing is the strategy of using electronic messages to promote products, educate customers, and encourage sales. Through these email marketing strategies you can grow your business substantially well and can gain success.Getting started with your own email marketing is quite easy. All have to do is sign up for either MailChimp or Benchmark since they offer free accounts, which is really good for people who are starting Email Marketing for their business.

Now top 5 latest trends to follow in Email Marketing like –

Optimization of Mobile Devices

Availability of Mobile Device buying is fastlyclearing the gap of desktop purchasing, as costumers and B2B buyers adapting smartphones and other mobile devices as primary channel for brand connections.Today, around most of all emails were opened on mobile devices. Smartphones and Tablets are replacing computers on the internet, it is essential to make mobilecontent friendlier and accessible. Through testing emails regularlyon mobile devices to make sure those mailsare easy to read.

Making Email Content more interactive

Now days sending emails to your consumers just to read is not enough, there should also be good content which should have good involvement of recipient as well, so that they can grasp and show their interest. It shows a more personalized experience to your individual consumer. Some of the most useful and different forms of email interactivity like –

  • Live navigationand menus
  • Image galleries, sliders and Carousels
  • Product tour
  • Offer reveals
  • Quizzes
  • Reviews
  • Search bars
  • Functionality of Add-to-cart

Visual contents in Email

As now days, the entire web is getting more visualized, so is the email. An effective good image in an email is a way to attract your consumer’s interest. Beside from still images, more marketers are now using videos in their emails. This will be the trend that is likely to erupt in the near future. Video marketing is getting popular all the time, including videos in your emails is a way to improve open rates and improve engagement.

Email and Social Media Integration

In today’s digitalized market, it is good not to think email marketing and social media marketing as a separate entity, but as complementary. There is now more feasibility for these two entities to get combine together.As it is now possible to add a Pinterest button“Pin it” inside emails. This is important for those who are selling physical products on Pinterest. It is also attainable to place other social media icons like Facebook, Twitter, Instagram and other platforms into your email content.

Personalize Emails to adopt Conversational Resonance

The resonance you chose to use in your emails affects the way your consumers will respond. A personal and genuine interaction can be more obtained by conversational. Still further to keep engaging you can ask questions, get your consumers thinking and then give them the answer they need, then directing your consumers to your content that helps and educates them regarding your product and services also about your company.


It is but evident, there are interesting trends to hold fast in the coming years and one can start focusing upon these above few said trends now itself in order to ensure maximum benefit from these trends to your business gains. Hope this article will make you to understand some of the latest trends which are useful for Email Marketing for your business growth.