Digital Marketing Course
Online as well as Physical classes available in Dubai
Digital Marketing is the latest and most booming industry around the world. With billions of people online from around every corner of the world has made digital media, a must have communication and marketing medium. Almost every business small, medium or even large enterprises are investing significant amount of their marketing budget in advertising digitally. Thus creating a huge demand of skilled digital marketers.
Our online Digital Marketing Course has been designed to meet the expanding needs of professional, who will be skilled in the utilization of a unique blend of technology, social media channels & business.
51% of the world’s total population has moved online. Are you ready to market to them?
What is Digital Marketing?
Digital marketing can be defined as an approach, a strategy, or a branding and marketing exercise using digital or online platforms viz. Google Search, Social Media, Websites, Mobile Apps etc. Digital marketing or Online Marketing can also be said as the method of promoting your brand, product or service through online mediums and social media channels. Digital Marketing is the most widespread, interactive and essential medium of all modern marketing tools. Any effective marketing campaign today have to include digital marketing in its strategy.
Digital Marketing comprises of various online channels including SEO or Search Engine Optimization, Email Marketing, Social Media Marketing, PPC Advertising or Search Engine Marketing, Display Advertisements, Mobile marketing, Blogging etc.
Who can Join our Digital Marketing Course?
There is no as such restrictions or prerequisites to join our Digital Marketing classes, but participants should have basic skills in marketing, computer and internet browsing.
We get participants from freshers to highly experienced professionals, basically from students starting their career to professionals working in MNCs everybody wants to specialize in most evolving digital marketing course.
Career after our Digital Marketing Course
Professionals after attending our online digital marketing classes can opt for any of this Digital Marketing positions.
Digital Marketing Manager
SEO Manager
SEM Specialist
Digital Sales Executive
They can also participate in any existing Digital Marketing Campaign.
Professionals with their newly gained digital marketing skills in Social Media, Email Marketing, Web Analytics, Paid Advertising etc, can also work as a Freelancer or support your own business. The salary packages depends on the industry and companies.
Digital Marketing Advertising spent has exponentially increasing by 32% annually
Our Digital Marketing Training classes are conducted on weekends in Dubai to suit the requirement of working professionals. Alternatively one can also opt for our online digital marketing course conducted over a span of a month.
Our Digital Marketing Course Details
In our Digital Marketing course, we cover all channels and latest tools & techniques of Digital Marketing. We start with basic introduction to channels of digital marketing and then move to advanced traffic generation tools, lead generation campaigns and lot more. Receive in-depth knowledge of the most advanced conversion optimization, email marketing, video marketing and mobile marketing techniques of Digital Marketing. We also practically walk you through the various dashboards of Google Ads, Google Analytics, Facebook Ads and various other Digital marketing platforms.
The best thing is that we log you in to the most used Digital Marketing platform and practically teach you the platform LIVE.
Topics Covered in our Digital Marketing Course
Basics of Digital Marketing
In this module we introduce you with all the different mediums or ways of doing Digital marketing. Digital Marketing is more customer oriented than the traditional medium of marketing, so it is very much required to understand that how the expectations of customers are changing online.
Introduction to Different Digital Mediums & Channels
Difference between Digital Marketing & traditional Marketing
Major Benefits of Digital marketing
Understanding the Online Marketing Funnel & Customer lifecycle
Website Planning & Development
Google Analytics
Analytics is the best aspect of Digital marketing, it gives you clear view of whats happening on your website in the real-time. Just imagine if you can analyze the performance of all your digital marketing activities and tweak them to perform better, isn’t that wonderful. It saves your money as well as helps you perform better in the Digital world.
Introduction to Google Analytics
Know your traffic sources & performance
Understanding your audience & their behavior
Setting up Dashboards
Data Segmentation
Setting up Goals & Measuring Conversions
SEO or Search Engine Optimization
SEO or Search engine optimization is the technique of ranking higher in Google Search or any other search engines for any specific query. Suppose somebody searches for the “Best Indian restaurant in Dubai” and your restaurant being one of the best restaurants is not found on the 1st page, you can be missing a significant number of customers. SEO is the technique to tweak your website according to the search engine algorithms and ranks you better than your competition.
Introduction to SEO – Search Engine Optimization
Finding relevant keywords or keyword research
On page and Off page Optimization techniques
Planning & monitoring the SEO process
SEO Tools- Google Webmaster, Google Analytics for SEO, Yoast SEO for WordPress.
Search Engine Marketing or PPC Advertising
Introduction to PPC Campaigns
Ad Networks – Google Ads
Search Campaigns
Digital Display Campaigning
Re-Marketing Display Ads
Tracking & Measuring ROI of Search Advertising
Social Media Marketing
Social Media is the most widespread medium of communication now a days. People tend to interact and spend more time on the Social Media than televisions or radio channels. Thus for any established brand it has become compulsory to build a solid presence on the Social Media Channels.
Different Social Media Platforms
Social Media Advertising
Video Marketing or Youtube Marketing
Google+ & Places
Email Marketing
There is myth that email marketing doesn’t works that well now a days due to spam. But still statistics clearly indicates that Email Marketing has got the highest return on investment among all the Digital marketing channels if done in the right way. Beware if you are spamming or doing emails in the wrong way you can be seriously penalized.
Email Marketing Orientation
Designing Emails that work
List Segmentation
Opt in Subscribers Management
Analytics & Metrics
CAN SPAM Act
Advanced Tools & Techniques
We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.
Blogging & Content Marketing
Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking
Making your Web mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
Upcoming Digital Marketing Classes in Dubai
| Training Type | Start Date | ||
|---|---|---|---|
| Classroom | 08 NOV 2019 | Join Online |
|
| Live Instructor-Led Online | 01 NOV 2019 | Join Online |
|
Our Digital Marketing Trainer
Pankaj Sarrof
Digital Marketing Strategist & Trainer
Pankaj is the Digital Brain behind Delphi! He has extensive knowledge of Digital Marketing, Social Media landscapes, networks, tool sets and furthermore is committed to staying updated with all digital marketing developments and best practices. He is Masters in Computer Applications, MCA(H) and have several certification courses from OMCP, Hubspot and Google etc. Pankaj is a versatile scholar and Trainer, possessing a hard-core Digital Marketing experience of more than 7 Years and has provided Consultancy to 100s of Businesses.
Digital Marketing Course Highlights
Classroom Training
Learn from Digital Marketing Industry Experts and Prepare yourself for Google, Bind or Hubspot certification.
Study Material
Soft Copy of Study Notes, slides and guides
Online Materials
Get access to Topic Wise study material in the form of Presentation, Case Studies, Practical Exercises and Quiz or Assignments with detailed answers and explanation through our Cloud LMS.
24×7 Discussion Forum
Doubt solving and discussion forum to interact with Experts, Faculty & fellow students.
Assignments & Cases
Work on real time cases from different domains to practice your new found skills.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
FAQs
Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.
A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.
You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Digital marketing Course.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.
Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.
We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.
Classroom Training (Regular and Fastrack)
Live Instructor Led Online Training (Online)
VIDEO Training (Online)
All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.
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