Advanced Digital Marketing Course in Dubai
4 Days Weekend Classroom Sessions or 24 Hours of Online Instructor Led Training Course
Our Digital Marketing Course has been designed to meet the expanding needs of professional, who will be skilled in the utilization of a unique blend of technology, social media channels & business.
51% of the world’s total population has moved online. Are you ready to market to them?
Digital Marketing is the latest and most booming industry around the world. With billions of people online from around every corner of the world has made digital media, a must have communication and marketing medium. Almost every business small, medium or even large enterprises are investing significant amount of their marketing budget in advertising digitally. Thus creating a huge demand of skilled digital marketers.
What is Digital Marketing?
Digital marketing can be defined as an approach, a strategy, or a branding and marketing exercise using digital or online platforms viz. Google Search, Social Media, Websites, Mobile Apps etc. It is basically the method of promoting your brand, product or service through online mediums and social media channels. Digital Marketing is the most widespread, interactive and essential medium of all modern marketing tools. Any effective marketing campaign today have to include digital marketing in its strategy.
Who can Join our Digital Marketing Course?
There is no as such restrictions or prerequisites to join our Digital Marketing classes, but participants should have basic skills in marketing, computer and internet browsing.
We get participants from freshers to highly experienced professionals, basically from students starting their career to professionals working in MNCs everybody wants to specialize in most evolving digital marketing course.
Career after our Digital Marketing Course in Dubai
Professionals after attending our online digital marketing classes can opt for any of the Digital Marketing positions. They can also participate in any existing Digital Marketing Campaign.
Professionals with their newly gained digital marketing skills in Social Media, Email Marketing, Web Analytics, Paid Advertising etc, can also work as a Freelancer or support their own business. The salary packages for digital marketing professional highly depends on the industry, company and experience.
Digital Marketing Advertising spent has been exponentially increasing by 32% annually
Our Digital Marketing Course are conducted on weekends in Dubai to suit the requirement of working professionals. Alternatively one can also opt for our online digital marketing classes conducted over a span of a month.
Our Digital Marketing Course Details
In our Digital Marketing course, we tend to cover almost all channels and aspects of Digital Marketing. We start with basic introduction to channels of digital marketing and then move to advanced traffic generation tools, lead generation campaigns and lot more. Receive in-depth knowledge of the most advanced conversion optimization, email marketing, video marketing and mobile marketing techniques in our Digital Marketing course.
We also practically walk you through the various dashboards of Google Ads, Google Analytics, Facebook Ads and various other Digital marketing platforms.
The best thing is that we log you in to the most used Digital Marketing platform and practically teach you the platform LIVE.
Topics Covered in our Digital Marketing Course
Basics of Digital Marketing
- Introduction to Different Digital Mediums & Channels
How is Digital Marketing different from traditional medium of Marketing?
Major Benefits of Digital marketing
Understanding the Online Marketing Funnel & Customer lifecycle
Website Planning & Development
Advanced Google Analytics
Introduction to Google Analytics
Know your traffic sources & performance
Understanding your audience & their behavior
Setting up Custom Dashboards
Setting up Goals & Measuring Conversions
SEO or Search Engine Optimization
- Introduction to SEO – Search Engine Optimization
Search engines drive 93% of all website traffic.
Finding relevant keywords or keyword research
On page and Off page Optimization techniques
Planning & monitoring the SEO process
SEO Tools- Google Webmaster, Google Analytics for SEO, Yoast SEO for WordPress.
Pay per click or Paid Ads
Introduction to Paid Advertising
Selecting Right Keywords or Search Terms
Ad Networks – Google Ads
Google Search Campaigns
Digital Display Campaigning
Re-Marketing Display Ads
Tracking & Measuring ROI of Search Advertising
Social Media Marketing
Social Media is the most widespread medium of communication now a days. People tend to interact and spend more time on the Social Media than televisions or radio channels. Thus for any established brand it has become compulsory to build a solid presence on the Social Media Channels.
There is myth that email marketing doesn’t works that well now a days due to spam. But still statistics clearly indicates that Email Marketing has got the highest return on investment among all the Digital marketing channels if done in the right way. Beware if you are spamming or doing emails in the wrong way you can be seriously penalized.
On average, email marketing has a 4400% ROI
Email Marketing Orientation
Designing Emails that work
Opt in Subscribers Management
Analytics & Metrics
CAN SPAM Act
Advanced Tools & Techniques
There are still more, coming to the end of the session we provide insights to some very important techniques of digital marketing. For example Mobile marketing, affiliate marketing these can make a huge impact in your digital marketing campaigns.
- Blogging & Content Marketing
Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking
Making your Web mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
Upcoming Digital Marketing Classes in Dubai
|Training Type||Start Date|
|Classroom (Suspended due to COVID-19)||NA||
|Live Instructor-Led Online||03 Apr 2020||
Our Digital Marketing Trainer
Digital Marketing Strategist & Trainer
Pankaj is the Digital Brain behind Delphi! He has extensive knowledge of Digital Marketing, Social Media landscapes, networks, tool sets and furthermore is committed to staying updated with all digital marketing developments and best practices. He is Masters in Computer Applications, MCA(H) and have several certification courses from OMCP, Hubspot and Google etc. Pankaj is a versatile scholar and Trainer, possessing a hard-core Digital Marketing experience of more than 7 Years and has provided Consultancy to 100s of Businesses.
Digital Marketing Course Highlights
Learn from Digital Marketing Industry Experts and Prepare yourself for Google, Bing or Hubspot certification.
Soft Copy of Study Notes, slides and guides to different digital marketing platforms.
Get access to Topic Wise study material in the form of Presentation, Case Studies, Practical Exercises and Quiz or Assignments with detailed answers and explanation through our Cloud e-learning portal.
24×7 Discussion Forum
Doubt solving and discussion forum to interact with Experts, Faculty & fellow students.
Assignments & Case Studies
Get Case studies for different topics to better understand the scenarios and techniques used in Digital Marketing.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)
Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.
A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.
You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Digital marketing Course.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.
Delphi provides you support through discussion forum and email till six months after your Digital Marketing course completion with us.
We provide different mode of digital marketing training as per the convenience of professionals and trainers viz.
- Classroom Training (Regular and Fastrack)
Live Instructor Led Online Training (Online)
VIDEO Training (Online)
All the training sessions are LIVE Online Streaming using through Live meeting software, thus promoting one-on-one trainer student Interaction.