Digital Marketing Course in Dubai | Online SEO SEM Training in Dubai

Advanced Digital Marketing Course in Dubai

4 Days Weekend Classroom Sessions or 24 Hours of Online Instructor Led Training Course
Our Digital Marketing Course has been designed to meet the expanding needs of professional, who will be skilled in the utilization of a unique blend of technology, social media channels & business.

51% of the world’s total population has moved online. Are you ready to market to them?

Digital Marketing is the latest and most booming industry around the world. With billions of people online from around every corner of the world has made digital media, a must have communication and marketing medium. Almost every business small, medium or even large enterprises are investing significant amount of their marketing budget in advertising digitally. Thus creating a huge demand of skilled digital marketers.

What is Digital Marketing?

Digital marketing can be defined as an approach, a strategy, or a branding and marketing exercise using digital or online platforms viz. Google Search, Social Media, Websites, Mobile Apps etc. It is basically the method of promoting your brand, product or service through online mediums and social media channels. Digital Marketing is the most widespread, interactive and essential medium of all modern marketing tools. Any effective marketing campaign today have to include digital marketing in its strategy.

Who can Join our Digital Marketing Course?

There is no as such restrictions or prerequisites to join our Digital Marketing classes, but participants should have basic skills in marketing, computer and internet browsing.
We get participants from freshers to highly experienced professionals, basically from students starting their career to professionals working in MNCs everybody wants to specialize in most evolving digital marketing course.

Career after our Digital Marketing Course in Dubai

Professionals after attending our online digital marketing classes can opt for any of the Digital Marketing positions. They can also participate in any existing Digital Marketing Campaign.
Professionals with their newly gained digital marketing skills in Social Media, Email Marketing, Web Analytics, Paid Advertising etc, can also work as a Freelancer or support their own business. The salary packages for digital marketing professional highly depends on the industry, company and experience.

Digital Marketing Advertising spent has been exponentially increasing by 32% annually

Our Digital Marketing Course are conducted on weekends in Dubai to suit the requirement of working professionals. Alternatively one can also opt for our online digital marketing classes conducted over a span of a month.

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Our Digital Marketing Course Details

In our Digital Marketing course, we tend to cover almost all channels and aspects of Digital Marketing. We start with basic introduction to channels of digital marketing and then move to advanced traffic generation tools, lead generation campaigns and lot more. Receive in-depth knowledge of the most advanced conversion optimization, email marketing, video marketing and mobile marketing techniques in our Digital Marketing course.
We also practically walk you through the various dashboards of Google Ads, Google Analytics, Facebook Ads and various other Digital marketing platforms.
The best thing is that we log you in to the most used Digital Marketing platform and practically teach you the platform LIVE.

Topics Covered in our Digital Marketing Course

Basics of Digital Marketing

In this module we introduce you with all the different mediums or ways of doing Digital marketing. Digital Marketing is more customer oriented than the traditional medium of marketing, so it is very much required to understand that how the expectations of customers are changing online. Topics covered in this module are –

How is Digital Marketing different from traditional medium of Marketing?

Major Benefits of Digital marketing

Understanding the Online Marketing Funnel & Customer lifecycle

Website Planning & Development

Advanced Google Analytics

Analytics is the best aspect of Digital marketing, it gives you clear view of whats happening on your website in the real-time. Just imagine if you can analyze the performance of all your digital marketing activities and tweak them to perform better, isn’t that wonderful. It saves your money as well as helps you create better digital marketing campaigns.

Introduction to Google Analytics

Know your traffic sources & performance

Understanding your audience & their behavior

Setting up Custom Dashboards

Data Segmentation

Setting up Goals & Measuring Conversions

SEO or Search Engine Optimization

SEO or Search engine optimization is the technique of ranking higher in Google Search or any other search engines for any specific query. Suppose somebody searches for the “Best Indian restaurant in Dubai” and your restaurant being one of the best restaurants is not found on the 1st page, you can be missing a significant number of customers. SEO is the technique to tweak your website content according to the search engine algorithms and rank better than your competition.

Search engines drive 93% of all website traffic.

On page and Off page Optimization techniques

Planning & monitoring the SEO process

SEO Tools- Google Webmaster, Google Analytics for SEO, Yoast SEO for WordPress.

Pay per click or Paid Ads

Introduction to Paid Advertising

Selecting Right Keywords or Search Terms

Ad Networks – Google Ads

Google Search Campaigns

Digital Display Campaigning

Re-Marketing Display Ads

Tracking & Measuring ROI of Search Advertising

Social Media Marketing

Social Media is the most widespread medium of communication now a days. People tend to interact and spend more time on the Social Media than televisions or radio channels. Thus for any established brand it has become compulsory to build a solid presence on the Social Media Channels.

Different Social Media Platforms

Social Media Advertising

Facebook Marketing & Ads

LinkedIn Marketing & Ads

Twitter Marketing

Video Marketing or Youtube Marketing

Google My Business & Places

Email Marketing

There is myth that email marketing doesn’t works that well now a days due to spam. But still statistics clearly indicates that Email Marketing has got the highest return on investment among all the Digital marketing channels if done in the right way. Beware if you are spamming or doing emails in the wrong way you can be seriously penalized.
On average, email marketing has a 4400% ROI

Email Marketing Orientation

Designing Emails that work

List Segmentation

Opt in Subscribers Management

Analytics & Metrics

CAN SPAM Act

Advanced Tools & Techniques

There are still more, coming to the end of the session we provide insights to some very important techniques of digital marketing. For example Mobile marketing, affiliate marketing these can make a huge impact in your digital marketing campaigns.

Ecommerce Marketing and Affiliate Marketing

Going Mobile and Competitor Benchmarking

Making your Web mobile friendly

Boundary Spanning Competitors

SEO/SEM Benchmarking tools

Upcoming Digital Marketing Classes in Dubai

Training Type	Start Date
Classroom (Suspended due to COVID-19)	NA	Submit your Enquiry!
Live Instructor-Led Online	03 Apr 2020	Submit your Enquiry!

Our Digital Marketing Trainer

Pankaj Sarrof

Digital Marketing Strategist & Trainer

Pankaj is the Digital Brain behind Delphi! He has extensive knowledge of Digital Marketing, Social Media landscapes, networks, tool sets and furthermore is committed to staying updated with all digital marketing developments and best practices. He is Masters in Computer Applications, MCA(H) and have several certification courses from OMCP, Hubspot and Google etc. Pankaj is a versatile scholar and Trainer, possessing a hard-core Digital Marketing experience of more than 7 Years and has provided Consultancy to 100s of Businesses.

Digital Marketing Course Highlights

Classroom Training
Learn from Digital Marketing Industry Experts and Prepare yourself for Google, Bing or Hubspot certification.
Study Material
Soft Copy of Study Notes, slides and guides to different digital marketing platforms.
Online Materials
Get access to Topic Wise study material in the form of Presentation, Case Studies, Practical Exercises and Quiz or Assignments with detailed answers and explanation through our Cloud e-learning portal.
24×7 Discussion Forum
Doubt solving and discussion forum to interact with Experts, Faculty & fellow students.
Assignments & Case Studies
Get Case studies for different topics to better understand the scenarios and techniques used in Digital Marketing.
Cloud Online Access
Get 24×7 Access to Course Material (Unlocked Excel Models, Presentations, etc)

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FAQs

Frequently asked questions about our Digital Marketing Course

Who are the Trainers?

Our trainers are Google Certified Industry Experts with more than 5 years of domain experience.

How does the make-up session work for those who miss classes?

A student may miss not more than the three first classes of the batch he/she wishes to enroll for. Make-up sessions will be provided for all missed classes.

What course material will be provided?

You will be provided with presentation, case studies and dashboard guides to most of the tools used in our Digital marketing Course.

If I cancel my enrollment, Will I get the Refund?

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.