Why it is so essential to study Digital Marketing in 2022?

Digital Marketing is important because it allows you to build, scale up & sustain your brand’s online value through different digital channels and it’s effective in all industries. Digital Marketing skills can make your career versatile. You can also get international job opportunities. Developing a successful digital media strategy will help you to deliver your message to your potential audience.

Following are the reasons why digital marketing is important for you:

  • In 2021, online transactions grew by 104 percent from 2020.
  • There are 4.6 billion social media users around the world.
  • If you are a business owner, you can reach your potential customers while they are checking their smartphones or desktop.
  • If you are a student and want to kick start your career, digital marketing is the most popular career option in today’s tech-savvy world.
  • If you are a working professional and want to do something apart from 9 to 5, then you also have an opportunity to work as a freelancer and work globally.

In 2020 and 2021, digital marketing has seen an extreme level of growth. By 2025, Online Marketing will take the lead in marketing trends. With an increased demand for skilled digital marketing professionals, now is the perfect time to study Digital Marketing in 2022.


Why it is essential to learn Digital Marketing for working professionals, business owners, and students?

Digital Marketing is instrumental in today’s age as it helps to grow your skills and make your career flexible. It also helps to focus on the target audience to generate high revenue with little investment. With an ever-increasing demand for digital marketers, this is the best time for students to learn digital marketing skills.

Benefits of Digital Marketing for businesses

1. Wider Audience

Unlike traditional marketing, Digital marketing allows you to reach an international audience with low investment since billions of people have access to the internet. Digital marketing is not restricted by geography; you can easily target your potential customers with ease. Digital Marketing has evolved to maintain the relationship between consumers and the brand. Online Marketing allows you to increase customer loyalty with you by doing frequent communications with them.

2. Customers are online

As of May 2022, 63 percent of the global population uses the internet worldwide, so the internet is the pillar of today’s information society. Digital Marketing or Internet Marketing uses digital media platforms to market your business online and generate more qualified leads to sell your products or services. Online marketing is affordable and gives you the freedom to keep your business open 24 hours a day, so it will be more convenient for consumers to shop for your products and services.

3. Competitor Analysis

Competitor Analysis can help you to recognize how you can improve the marketing strategy of your own business. You can understand the strengths and weaknesses of your competitors as compared to your business. A good market analysis reduces the risks in your business, helps to identify new trends in the market and according to that, you can make the strategies for your business.

4. Target Potential Customers

Online Digital Marketing helps you to target a larger audience than traditional marketing. Online Advertisement is an important aspect of growth for every business. You can use different channels for online advertising, like social media, display ads, paid search, and retargeting your potential customers.

The beauty of Online Marketing is that it allows you to connect with your audience. You get to know their requirements, and queries, and provide solutions according to that. When someone is interested in your product or service, they are surely curious about your brand, and the first thing they will do is research online about your product or service. So if customers can’t find you online, they will quickly move somewhere else.

5. Better ROI

The final goal of digital marketing is to get the best possible return on investment (ROI) for your business. Companies must measure ROI to assess the impacts of digital marketing campaigns on their business. Online marketing strategies can improve the growth of your business, and with the help of these strategies, you can see the return on investment (ROI) you were hoping for.

Benefits of Digital Marketing for Working Professionals & Students

1. Lots of Career Opportunities

If you want an exciting career with a high growth rate, then Digital Marketing is the right choice for you. The scope of a Digital Marketing career is at its peak in the world because of its ability to reach a larger audience throughout the globe and that too at a very less price.

LinkedIn says Digital Marketing Specialist is among the top 10 in-demand jobs. Because of so many aspects of digital marketing, the number of jobs is relatively high. As per LinkedIn, there is a shortage of about 230,000 digital marketing professionals in major metro areas in the U.S. With so many opportunities; this is the perfect time to learn digital marketing and advance your career.

2. High Demand for Digital Marketers

Digital Marketers are responsible for brand awareness, getting more traffic to the website, and generating more leads through running campaigns on various channels. To reach potential clients, a digital marketer can work in different roles and use various channels like email, social media, and search engines.

The demand for digital marketers is rapidly increasing. In the US, 87 percent of jobs now require digital skills. Because of this huge demand for digital marketing skills, you should keep up with the latest trends, skills, technologies, and developments to succeed.

3. Freelance Digital Marketing

With freelance digital marketing you can work independently and not as an employee of any company. You can provide services to businesses, nonprofits, and organizations. A freelance digital marketer can choose work from a wide variety of assignments, such as:

  • Search Engine Optimization
  • Content Marketing
  • Paid Advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc)
  • Social Media Marketing
  • Video Marketing
  • Copywriting
  • Creating & Managing Marketing Funnels

The beauty of freelancing is that you can do it on your own terms and in your own way. If you are a fresher and want to start your career as a freelancer, then an internship or digital marketing certification can help you.

Why do employers in every sector want to recruit digital marketers?

Digital Marketing is very essential for any business because it connects a business with its ideal customers through various sources such as Google through search engine optimization, social media marketing, and email marketing. It provides an ability to reach out to a potential audience without any geographical boundaries. No small business owner should neglect online marketing, because digital marketing for small businesses can be a game changer. Small business owners can attract potential customers globally by using digital marketing strategies. Following are the reasons for which employers need digital marketing for their businesses:

  • Reach to a larger audience
  • Cost-effective & faster than traditional marketing
  • Online lead generation
  • Brand awareness
  • Better client engagement and retention
  • Track your performance with Analytics

With so many benefits of online digital marketing for businesses, employers nowadays recruit more and more digital marketers to grow their business online and generate more revenue.


As you can see, Digital Marketing is an essential part of today’s economy. You need to promote your business to a larger audience for the growth of your business. The advancement of the digital world also means lots of opportunities for students to grab, so take charge of your career in today’s digital world and advance your CV or give limitless growth to your business.

These were the reasons why it is necessary to learn digital marketing in 2022. Join Delphi’s Advanced Digital Marketing Course, gain knowledge, and certification, and elevate your career!