Who is a Digital Marketer?

A digital marketer is a professional in the field of marketing that uses a mix of various online platforms to advertise and create awareness of their company’s products and services. In a world where communication and interactions are moving towards online means, they are an essential component of a business and help organizations increase customer engagement by properly utilizing available tools. Digital marketers’ salaries average around $69,292 per year and entry-level jobs pay around $41,722 per year. However, having the right set of skills is very important to land a well-paying job. So, what skills should you learn for digital marketing? Some essential digital marketing skills have been discussed below in detail:

Digital marketing skills:

Content Creation skills

Content creation is one of the most important skills of a digital marketer. Being able to create high-quality content that is SEO-friendly and can be shared through a variety of mediums like blogs, posters, etc. among others for online advertising is not easy. It requires creativity and a good command of your chosen language. It also involves the use of important keywords related to your topic to persuade and influence your target audiences while also helping in Search Engine Optimization. It also requires an eye for design, to create more attractive and visually appealing content to grab the attention of customers. Not only do digital marketers have to create awareness of their product to target audiences, but they also must ensure that customers remember and choose their product first by constantly advertising their products or services.

Video marketing skills

We are living in a world where most individuals spend a good portion of their time online and on smartphones on sites like YouTube, TikTok, and other video websites. Studies show that more than 9 out of 10 US consumers between the ages of 12 and 44 are digital viewers and a majority of these are digital video viewers. This shows the importance of video marketing. Marketing through videos, for example, reviews of products, create a more personalized experience for customers and creates a sense of trust within. Also, they are wonderfully versatile and can be changed according to the campaign that has been decided upon. Carrying out video marketing almost guarantees increased customer engagement and therefore is an essential skill for those aspiring to be digital marketers.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) skills

Search Engine Optimization (SEO) is another important digital marketing skill and involves creating content in such a way that it ranks in the topmost searches on one/multiple search engines. Statistics say that 75% of search engine users don’t go to the second page while researching a topic. This shows the importance of SEO as a skill and that’s why a digital marketer must ensure that their blog or other types of content rank on the first page. While digital marketers don’t need to learn algorithms and the technical aspects of SEO, they do need to understand how it works, the importance of keywords in SEO, and how to optimize the use of search engines by using these keywords to make their content feature at the top. An additional skill to learn that pairs well with SEO is SEM.

Search Engine Marketing (SEM) involves the use of search engines like Google, Opera, Bing, etc. to market your company’s products. SEM is done to advertise your product and create more awareness of services to potential customers. This is done with the help of Google Ads, PPC (Pay-Per-Click), etc. which displays advertisements to customers based on relevance and quality scores. Using proper keywords is an essential part of this process. If done the right way, SEO and SEM can greatly improve your website traffic and increase sales. Therefore, learning SEO and SEM are essential skills for digital marketers to run a successful campaign and improve their chances of getting a promotion.

Social Media Marketing

Social Media Marketing involves the use of social media platforms like Instagram, Facebook, YouTube WhatsApp, etc. Digital marketers make posts, interact with followers, and post flyers for upcoming events all to advertise their products or services to a target audience. Therefore, learning how to market your product via social media and how to correctly use these platforms to engage audiences and build customer relations is an important skill.

Data Analysis skills

No matter which types of campaigns digital marketers run, or which means they use to create awareness of their products and campaigns, finding out the success rate of these efforts is essential and unavoidable. To determine if a campaign has been successful in targeting the right audience or if changes need to be made, it is necessary to analyze data and information from various sources. These sources may include search queries, online transactions, and other online footprints left by consumers while surfing the internet. Once the information has been cleaned and made available for use, this data can then give insight into the success rate of a campaign, potential problems, etc. This data can also provide information on future trends and possible opportunities for businesses. Data Analysis is a very important and useful digital marketing skill which professionals must have to assess the success of their digital campaigns.

Web design skills

Web designing involves designing the webpage of your business and creating the pages that customers will see if they visit your website. This requires an eye for design and organization of content in a clear and visually attractive way. Studies show that 1 in 3 people will look up a company’s presence online before deciding to purchase their product or service. This is why websites need to be designed creatively with high-quality content. Digital marketers need to be familiar with software and applications such as Photoshop, Canva, etc., to design and create flyers, wallpapers, etc. that can help visually attract customers.


Due to the rapid growth of technology and people traveling all over the world, more and more communication is being held over the internet. Social Media sites and search engines have become the new normal for exchanging information. In such an environment, gaining the ability to use these very forums to advertise or sell a product or service is very valuable. Due to this, digital marketers are very high in demand. A Course in Digital Marketing can help you begin or advance your career in digital marketing.

So, join Delphi’s best Digital Marketing course and give your career the boost it deserves with Advanced Digital Marketing Certification!