What are today’s new trends in Digital Marketing?

Marketing Trends are the pattern of gradual change in a condition, output, or process of marketing in any business to move in a certain direction over the span of time. To observe a trend, one must not merely be cognizant of what is currently passing off but be shrouded and fair enough to anticipate what is starting to occur in the market trends in coming future comparing with present marketing situations.

Marketing courses are identified by sequence of information that tie a series of highs or lows such as-

  • A gradual increase in economic value will connect a series of higher lows, making a key support point for future price moves.
  • A gradual reduction in economic value will connect a series of lower highs, producing a key resistive level for future price moves.
  • Including these support and resistance, these trend lines show the overall direction of the latest trend.

Now with so many emerging Marketing Technologies, Digital Marketing is the latest booming most reliable marketing strategic trends of today’s online business through which one can well aware of which platform and leverage technology to get the most out of their marketing endeavors without any hassles.

There are primarily 4 factors that are driving the evolution of Digital Marketing trends in today’s worldwide online business such as-

  • Technology
  • Facilitates you to recognize the latest Online Digital trends in today’s marketplace.

  • Storytelling
  • Facilitates to make you understand the precise operation of today’s online Digital Marketing trends.

  • First Mover Advantage
  • Facilitates you to engage a firm first move to benefit the best out of it.

  • Mobile Focused Digital Marketing
  • Facilitates you to be mobilized to perform better business with increasing development.

Now let’s have a look at today’spopularDigital Marketing trendssuch as-

  • Envisioning the future of Digital Marketing in Voice Search
  • Already many of them were familiar with the concept of voice search, since Apple launched Siri for iPhone users. This concept is now the future as Digital Marketing
    and brands are now using this latest concept tremendously to ease the efforts for their customers in searching for anything they need on the internet.

    Voice search in the coming latest trend which will transform the way information and communication is processed. The demand and rise of voice searches will enable Digital Marketing in creating optimized high-quality SEO content for promoting the business.

  • Getting traffic on Smartphones
  • As businesses are now focusing first on marketing strategy by optimizing the smartphone experience. While mobile has been already a hit for Digital Marketing concept and it will continue to grow, businesses which optimizing their websites for mobile will be able to attract higher traffic, and open better sales and engagement opportunities. This lot has grown up with the internet and smartphones. Instant purchase of products and prompt customer service are often the only ways of brand success when it comes to engaging a genuine customer.

  • Live Videos to be the content dominator
  • This clearly indicates that live video content will be the next future in online business world. The real time engagement that live videos which enables and make contents essential for a brand to make realize their power and focus on this increasingly popular medium will use to engage with their target customers. Live videos have been already a big success with everyone from brands to individual users looking them to reach out to their target customers and viewers.

  • Tapping Social Channels for ads
  • Already leading Social Media platforms like Facebook. Instagram are ruling the Digital Media Marketing. Today brands are foreseeing better engagement on these programs through social media platforms to link with their prospect clients. Given the performance of targeted ads deliver, it is genuinely a good idea for businesses and brands to explore advertising on these platforms.

  • Augmented Reality incorporated through the Social Media Platform
  • Mobile devices today are becoming extremely needy and all social media apps are becoming integrated with AR with great characteristics. By tracking a user’s or customer’s location, brands can trigger sponsored AR content that can be only accessed by them in that specific region and time. So, these innovative technologies will start to become more acceptable, adaptable, and affordable for mass merchandising. This concept was first introduced by Pokémon Go. And later Instagram and Facebook integrating this technology onto their platforms.

  • Using Chatbots
  • Chatbots are now assisting companies to provide excellent client service. Brands are making use of Facebook Messenger and Slack, to develop their own customized Chatbots for improving their customer service standards.

    You can use voice commands or text and the Chatbot will tell you everything about the status of your order. This concept was first presented by Starbucks.

    Benefits from Chatbotssuch as-

  • Chatbots are mobile, so their user experience was streamlined already according to mobile customer.
  • Chatbot are quick and easy to prepare.
  • From the Chatbot activity you can find real time insights.
  • Through Chatbot, tons of data applied to run personalized campaigns.
  • Adoption of Artificial Intelligence
  • Today Artificial intelligence plays a crucial role in the process of marketing. It can inspect consumer behavior and search methods, utilization of data from social media platforms and blog posts to help businesses understand how consumers find their products and services.

    Artificial Intelligence also offers consumers information and tips by getting into conversations. Companies adopting Artificial Intelligence as a share of their main job will be capable to keep costs and generate growth, acquiring an edge over their equals.


By knowing your target customer better through these Digital Marketing trends will help always work to your advantage. Whatever be the size of your business, make sure you should be aware of what the world is doing, so you can always compete and stay ahead and focused at your business. To know more about the Digital Marketing course and register please visit our website: URL:http://edudelphi.com/ae/digital-marketing-course-dubai/